Singapore Airlines has officially launched its blockchain-based loyalty program for frequent customers.
KrisPay, a digital wallet developed in partnership with KPMG and Microsoft, allows Singapore Airlines customers to turn travel miles into units of payment, which can be used with partner merchants in Singapore. Most notably, however, the newly dubbed KrisFlyer program utilizes a blockchain to underpin its clients' loyalty wallets, according to a press release.
Customers who sign up with the program will be able to download an app to a mobile phone. These customers will then be able to convert their miles into KrisPay units and pay with them by scanning a QR code at partner merchants.
https://www.coindesk.com/singapore-airlines-blockchain-based-loyalty-program-takes-off/
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